NISSAN_ALTIMA KEYS

In an effort to help launch the all-new Nissan Altima's Intelligent Key, we placed 20,000 sets of "lost keys" in select venues and events throughout New York, Los Angeles, Chicago, Dallas, Miami, Washington D.C., and Atlanta. The idea banked on the public's good nature to want to return what appeared to be a set of lost car keys to their rightful owners. A mock gas card doubled as a reward with instructions leading the finders to our microsite where they could learn more about the new Altima and claim their reward of either a $15.00 gas card or a free subscription to a magazine.

Results: Altima Keys received a 76 percent participation rate, and generated approximately 78,010,170 impressions, a first for Nissan. The stunt went on to win a silver Effie award.

VERIZON_THE DREAM INCUBATOR

At the time Verizon already had a very successful print and television AA campaign "Realize", that featured entrepreneurs powered by Verizon. They needed something bigger to bring attention to the campaign. I decided what better way then to have a wannabe entrepreneur live and work in a storefront for 21 days and try to get her fledgling business off the ground. The catch, she could use nothing but Verizon products, the prize? $10,000 and a new business. A website with live feeds, videos and journal entries from the entrepreneur accompanied the experience.

REALIZE CAMPAIGN SIZZLE REEL INCUBATOR STARTS AT :58

REALIZE CAMPAIGN SIZZLE REEL

INCUBATOR STARTS AT :58